Showing posts with label TiVo. Show all posts
Showing posts with label TiVo. Show all posts

Wednesday, May 4, 2011

Signature Mascots

AvantGarb designs & creates Signature Mascots. Mascots that represent a team, event, product ---even an idea.

We're a tiny company of artists, designers and craft people. Our raison d'etre, our training and our experience is in custom creations. There are companies that make many, many copies of the same mascot, and they do a good, efficient job. That's not us.

We do, however make a few duplicates of the same mascot because...
  • Mascots have a very busy social calendar.
  • The same mascot must be on the east & west coast at the same time.
  • A mascot is making several appearances with multiple performers
  • Each region needs it's own mascot for all of the appearances and fabulous events that mascots get to go to ----this gets back to the busy social calendar
Sometimes we make 3 more or less duplicate mascots.
Racing beer cans - Portland Beavers Baseball

sometimes to 5 of the same

and occasionally to 10.
J.J. Jumper - the official mascot of the NCAA @ mascot training

Our Mascot Mission is to be the physical marketing component for your marketing strategy.  We strive to deliver countless hi-fives, hugs, laughs and “ooohs!” We resolve to be energetic, rambunctious and effervescent!

Monday, July 6, 2009

Warm Fuzzies & Cold Beer

They may seem funny and well, goofy, but Aha! A mascot is a true, heartfelt marketing tool. This is the organization's representative. The piece of the marketing puzzle that really touches the customer and fan.

They're goofy and yet, they represent brands of integrity and strength. Brands that truly want bring people together in community and goodwill.

When people have a rollicking, good time in the presence of a mascot, they look at the brand the mascot represents with kind eyes and an open heart.Mascot are the warm fuzzies of marketing! They reach out to target audiences with enthusiasm. Mascots invite all to be part of the family in an open, non-ironic way.

I have a cabinet full of RedGold products. I only use Dawn to wash dishes at home and at the AvantGarb. This summer, when we drink beer, it will be Miller and fans at Portland Beaver games will be inclined to buy Miller this summer after seeing the Miller Racing Beer Cans race.

I'm completely loyal to TiVo, Who wouldn't want a Tivo after seeing the TiVo character's antics at marathons and the ball park?...and I cheers all teams and schools with mascots.

I cheer on the Davita KAT Walks, I love driving on E&B Paving's newly paved roads---well, you get the picture.

Mascots are the beating heart of marketing.