Fisher-Price had some action heroes, The Rescue Heroes. They wanted a mascot of Billy Blazes - the fireman character for the rescue heroes. They were planning a big Rescue Hero event at FAO Schwartz or Toys R Us - I don't quite remember.
We made the mascot and sent it off. It must have been the end of August 2001.
The mascot was very popular ---all of the Rescue Heroes were very popular.
Then the planes flew into the World Trade Center Towers on 9/11.
Billy Blazes became a symbol of faith and hope for young children in 2001.
A popular action figure became a beacon of hope and bravery.
We have never had a mascot experience like the Billy Blazes experience.
It was an honor to make the mascots. It was also a touching moment to work with Fisher-Price.