Tuesday, September 21, 2010

Mascots as Community Organizers

Where does community spontaneously happen? Where do we bump shoulders with strangers? Where do we just get silly!

When we're in the presence of a mascot, that's where!

Where mascots are, a community emerges. People gather. 

Roche Diagnostics - Accu-Chek Peforma insulin meter at diabetes camp in Venezuela
It doesn't take great talent, superior intellect or an educated eye to joke, to have fun and to pass the time of day in the presence of a mascot. When a mascot is around we have a reason to connect.

A mascot is the perfect, goofy and generous host.

While we may think a mascot is merely a marketing tool, really, a mascot is a hand extended in community. 
Any organization that puts in the long hours of imaginative, strategic planning, design collaboration and dollars into a mascot program is really holding out their hand in joy, trust and community.

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