Where does community spontaneously happen? Where do we bump shoulders with strangers? Where do we just get silly!
When we're in the presence of a mascot, that's where!
Where mascots are, a community emerges. People gather.
|Roche Diagnostics - Accu-Chek Peforma insulin meter at diabetes camp in Venezuela|
It doesn't take great talent, superior intellect or an educated eye to joke, to have fun and to pass the time of day in the presence of a mascot. When a mascot is around we have a reason to connect.
A mascot is the perfect, goofy and generous host.
While we may think a mascot is merely a marketing tool, really, a mascot is a hand extended in community. Any organization that puts in the long hours of imaginative, strategic planning, design collaboration and dollars into a mascot program is really holding out their hand in joy, trust and community.