Tuesday, April 26, 2011

Mascot DNA

We have been riffling through patterns labeled: 
  • Rex/1998 nose - CF   
  • Rex/2003 & 2007 side head  - cut 2 
  • Rex/2003 front leg - really short
  • Rex 1998, 2003, 2007, 2011 eyelid 
This is mascot DNA. 

We have been creating and re-creating and re-imagining Rex, the mascot for the Children's Museum of Indianapolis since the early 1990's. We can trace the evolution of Rex through the patterns. 

What has changed on Rex over the years?  

The size of the head has changed, the size and curve of the tail, the color of the tongue, the placement of the nostrils, Many of the changes have been for the comfort of the performer. Some have just happened.

The 3 toed foot looks the same from year to year, but the inner mechanism of the shoe have changed considerably. 

As in all things - it's not just what you see on the outside. The inner engineering and workings of a mascot are just as important as the outside appearance.

Pattern pieces migrate, and don't always get back to where they belong. So we may have a Dinosaur sleeve from 1998 that looks wrong for a mascot is 2011, yet none of the sleeves after 1998 can be found.

Through all of the changes and manipulations in patterns & engineering, the essence of Rex remains the same. Rex is a big, rainbow bellied & tailed, loving, welcoming Dinosaur with a lovely Dino smile.


  1. Awww! Rex is too adorable, love to hear about the intricacies that go into creating these fun loving faces for a brand. I have noticed that many insurance mascots have gotten really popular lately, would be interested to hear the creators of those! Thanks for sharing :)

  2. Thanks Max, for the link to the insurance mascots!I get a kick outta a lot of the insurance commercials!